ABOUT SALTBOX CREATIVE

Custom illustrated branding for saltbox creative featuring a red sailboat

Saltbox Creative is a boutique design studio based in sunny St. Pete, Florida, led by designer and illustrator Jacqueline McLane. Rooted in a deep love for Old Florida and a lifelong connection to the coast, Saltbox blends thoughtful strategy with laid-back charm, helping brands find their voice and look damn good doing it.

I specialize in traditional branding, illustration, website design, and merchandise design, working closely with clients to craft visual identities that are story-rich, tactile, and meant to last. Whether it’s a logo, a storefront, or a sun-faded tee, I believe good design should feel true to you and leave a lasting impression.

Jacqueline Mclane in her creative studio in St Petersburg, FL
Custom illustrations for Saltbox Creative featuring anchovies

DESIGN WITH SOUL, STORY, & A SPLASH OF SALT

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DESIGN WITH SOUL, STORY, & A SPLASH OF SALT 〰️

MY MISSION IS TO HELP SMALL, INDEPENDENT BUSINESSES THRIVE THROUGH INTENTIONAL DESIGN

The kind that not only turns heads but also tells your story with style and soul. I’ve had the privilege of working with seafood markets, restaurants, bars, breweries, and businesses across the Gulf Coast and beyond.

As a born-and-raised Floridian, I pull inspiration from vintage beach towns, salty air, and the everyday beauty of life by the water. When I’m not designing, you’ll find me paddleboarding with my dog Piper, fishing, boating, camping, or enjoying wine and oysters….usually with a notebook nearby full of creative ideas.

Thanks so much for stopping by. I’d love to hear about what you’re building and help bring it to life.