WEBSITE DESIGN

BREAKING DOWN THE PROCESS

  • We start by gathering everything needed to bring your site to life: brand assets, images, video, and copy direction. From there, I design the homepage in Squarespace to establish the overall look, feel, and structure of your site. This first step sets the tone for everything that follows.

  • Once the homepage direction is approved, I expand the design across interior pages and refine the full site experience. You’ll review the complete website and provide feedback, and I’ll make thoughtful adjustments to ensure everything feels cohesive, clear, and aligned with your brand.

  • After final edits to design, content, and imagery, I run through an SEO checklist and polish all remaining details. We then do a final walkthrough together to make any small adjustments before your site goes live. From there, it’s launch time!

WHY THIS PROCESS WORKS AND STANDS APART

Designed For Real-World Usability  

Every page is built with the end user in mind. That means intuitive navigation, clear structure, and a layout that helps people quickly understand who you are and what you offer so your site doesn’t just look good, but actually performs.

Line art illustration of a sailboat with orange brown sails and a logo that reads 'Saltbox Creative' featuring a leaf and ink droplet.

Built With SEO & Long-Term Visibility In Mind

Every website is structured with SEO best practices baked in from the start, not tacked on at the end. From clean page hierarchy and intentional copy placement to metadata setup and a final SEO checklist, your site is built to be discoverable, not just designed. The goal is simple: help the right people actually find you.

Illustration of a sailboat with orange sails and a logo on the front sail that reads 'Saltbox Creative' with a leaf icon.

Collaborative Refinement Built Into The Process  

Feedback isn’t an afterthought, it’s built into every stage. From homepage to full site review, there are intentional checkpoints to refine and improve the design, so nothing gets rushed or feels off at launch.

Illustration of a sailboat with brown sails and a logo on the sail reading 'Saltbox Creative' with a leaf design.