01 · The Client
FISHING OUTFITTER · CLEARWATER, FLORIDA
TAILWATER OUTFITTERS
Through seasonal collections of original artwork, I draw from the heritage, language, and culture of Gulf Coast fishing to create shirts that feel lived-in, authentic, and distinctly Tailwater. The result is an evolving apparel collection designed to tell the brand's story both on and off the water.
02 · Project Overview
APPAREL & ILLUSTRATION: ROOTED IN FISHING CULTURE. MADE FOR A MODERN OUTFITTER.
Tailwater Outfitters' apparel is built around the culture that inspires the brand: fishing, life on the water, and the people who call the Gulf Coast home. I work with Tailwater seasonally to develop original shirt graphics that tell those stories through hand drawn illustration, typography, and a distinctly coastal point of view, helping them build an apparel line that feels as authentic as the brand itself.
Client
Tailwater Outfitters
Industry
Outdoor Recreation · Fishing · Sporting Goods
Location
Clearwater, Florida
Services
Illustration · Apparel Design · Production Support
03 · The Challenge
BUILDING A DISTINCT APPAREL IDENTITY
Tailwater Outfitters had an established identity and a strong connection to the fishing community, but their apparel didn’t yet reflect the personality and culture behind the brand. They needed a collection that felt like more than branded merchandise. Something with its own point of view, rooted in the traditions, language, and lifestyle of Gulf Coast fishing. The challenge was to develop original artwork that could translate that culture into wearable pieces while creating a more recognizable and cohesive apparel identity for Tailwater, season after season.
SPRING 2026
Tailwater inshore design, lifestyle design, and fly fishing design for the spring tarpon season.
FALL 2026: COMING SOON
Tailwater inshore design, offshore design, women’s inshore fishing design, and women’s lifestyle design coming soon!